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快餐厅“慢”下来,营业额竟然秒杀同行,为啥?

发布时间 :2019-07-29 15:36     发布作者 :adminwx 点击 :

中国竞彩网 KUAICAN,SHOUZIWEI“KUAI”,ZHEIYECHENGWEIHENDUOCANYINRENJINGYINGDEYIZIJUE。YUSHIFANGBIANKUAIJIEDELIAOLIBAOFENGMIXINGYE,YOUQISHIKUAICANLINGYU。DANZAIJIHUQUANMINZHU“KUAI”DEHONGLIUXIA,YOUXIECANYINRENQUEKAISHIBIAN“MAN”、BIAN“BEN”。

WEISHENME?

中国竞彩网 “YINWEIXIAOFEIZHEBIANLE!”

花费3000万,只为变得“笨”一点

中国竞彩网 ZUIJIN,SHENZHENYUNWEIGUANCHUANGSHIRENCHIHUANTAOFALEYITIAOPENGYOUQUAN,ZHANSHIZIJIDEXINDIAN。TAYONGLESANGEGUANJIANCI:BEN、ZHUOHEPO。

ZHEIGENYUNWEIGUANCENGJINGDEFENGGEBIANHUATAIDALE。

YUNWEIGUANZUIZAOSHIPINGJIEZAIPIMEI“KAFEIGUAN”DEDIANLIMAIMIFENHENGKONGCHUSHI。SUIHOUERDAIZHUDAMABANG、CHAMAGUDAODENGZHUTIDECANTING,CHENGWEIKUAICANTINGLIRANGRENJIYISHENKEDECUNZAI。

CHANGSHIGUOWENYIFANER、DIYUFENGQINGHOU,2018NIANCHU,CHIHUANTAOYOUZAIKAISHIZHUOMOMENDIANDIEDAI。

中国竞彩网 CHIHUANTAODUIXIAOXINSHUO,ZAICHUANGYESAN、SINIANHOU,PINPAIYIJINGYOULEYIDINGGUIMO,DANTAHAISHIHENJIAOLV。“YINWEIXINDEJINGPINBUDUANCHANSHENG,TAMIAOZHENIDA,SUISHIHUIDIANFUNI。”

ZAIYUNWEIGUANZUIXINDEDIANMIANLI,KAIFANGSHICHUFANGLIFANGZHEYIKOUDAGUO,XIANCHANGDUNZHERETENGTENGDEDAGUJITANG;LINGYIBIANZEPAOZHEYESHANJUN。DANGGUKEZAISHANGCHANGGUANGJIE,ZOUDAOYUNWEIGUANFUJIN,JIUNENGWENDAONONGYUDEJITANGXIANGWEI,RENBUZHUXIANGYAOJINQUDAKUAIDUOYI。

中国竞彩网 YUSHI,YUNWEIGUANXINDIANYIKAI,JIBENMIAOSHATONGQUYUKUAICAN,CHENGWEISHANGCHANGXIAOLIANGTOUPAI。

餐厅纷纷变“戏精”在顾客面前磨米浆、小灶现炒

“MAN”XIALAI,ZUOZUCHANGJINGTIYAN,ZHEISHICHIHUANTAOHUALEYINIANBANXINXUEMOSUOCHUDELUZI。ERXINGYENEI,YIPIKUAICANTONGXINGMENYEZAIFANGMANJIAOBU。

1XIAOMANXIANMOMIJIANGZAOMIXIANG

中国竞彩网 ZUIJIN,SHANGHAIYIGECANYINPINPAIFAZHANPOMENG,DUANDUANYINIANJIUTUOZHANLE20DUOJIADIAN。TAJIUSHIZAIGUKEMIANQIANYONGSHIMOMOMIFENDEXIAOMANSHOUGONGFEN。

XIAOMANJIASHEZHITOUMINGDANJIAN,FENSHIDUANYONGSHIMOXIANCHANGMOMIJIANG。DIANYUANBASHILIANGDEMIJIANGDAORUTUOPAN,FANGRUZHENGXIANG。ZAIYINYUNDEWUQIZHONG,GUKEJIUNENGKANDAOGANGZHENGHAODEMIFEN,TOUZHEGUANGLIANG,MIXIANGNONGYU。

BUYONGLAOBANSHUO,GUKEYEZHIDAOZHEISHIXINXIANDEHAOFEN,GANYUANPAIZHANGDUILAICHIYIWANFEN。

中国竞彩网 2XIAONVDANGJIAXIANCHAOSHENGGUOQI

中国竞彩网 XIAONVDANGJIA,KAOXIANCHAOZIZHUCANMOSHIYINBAOSHENZHEN,YINLAIHENDUOYENEIRENSHISHANGMENDAKAXUEXI。

BACHUFANGCONGHOUMIANBANDAOGUKEMIANQIAN,ZHEISHIXIAONVDANGJIADEYIDATESE。SHIJIKOUGUOYIZIPAIKAI。DACHUMENSHOUNADASHAO,ZAIHUOSHEFEIJIANZHONGFANCHAOMEISHI,CHAOHAOZHIJIEFANGDAOQIANMIANDECANPANZHONG,REQI、XIANGQIHEGUOQIPUMIANERLAI。

GUKEYANZHEJIUCANLUXIANXIANGQIANXING,YIBIANKANDACHUDAZHANSHOUYI,YIBIANZAI50DUODAOMEISHILIZIZHUXUANZEJINRIZUIAI。YIBUXIAOXINJIUHUIXUANDUOLE(BUYAOWENXIAOXINWEISHENMEZHIDAO)!

3YUANJIACUNSHOUGONGXIAOCHIYOUCHUANCHENG

JINJINIANZUIREDEXIANGCUNCHUANGYEDAIBIAO——YUANJIACUNDEYIBAIDUOJIATESECANYIN,SHIPINGDIANPUNIANSHOUBAIWANHENZHENGCHANG。

中国竞彩网 SUIRANYANGEYIYISHANGSHUO,YUANJIACUNXIAOCHIBUSUANKUAICANLINGYU,DANXIAOCHI、KUAICANWANGWANGBUFENJIA,ZAICHANGRENKANLAIYEYAOQIUKUAIJIEHAOFUZHI。ERYUANJIACUNNENGGOUFENGMIQUANGUODEZHONGYAOYUANYINJIUZAIYUQIJIANCHIYUANZHIYUANWEI,TIAOXUANCUNLUOZHOUBIANZUIDIDAODEXIAOCHI,WAJUEZUIMINJIANCHUSHI,TIAOXUANZUIBENTUYUANLIAO。

YUANJIACUNZUOCHULEMINGQI,JISHIKAIDAOLEXIANDEGEDASHANGCHANG,MEIJIAMEISHIPUDEZHUANGXIURENGRANBAOCHIZHEGUPODEXIANGTUQIXI。

场景革命背后洞察用户需求升级

XIANMOMIJIANG、XIANZHENGFEN,XIANAOJITANG......BIAOZHUNHUA、KUAIFUZHI、KUAIFAZHANSHIRUJINDEZHULIU,ZHEIXIEPINPAIDEZUOFAWEISHENMEYUXINGYEDAQUSHIBEIDAOERCHI?

“WOJUEDEHAISHIXIANGDELUKEJIANGDE,YAOZHENGSHIXIAOFEIXIANSHI。”CHIHUANTAOJIESHIDAO,XIAOFEIZHEJINTIANDESUQIUSHIGENYIQIANBUTAIYIYANG,BINGBUYIWEIZHUIQIUKUAIJIEFANGBIANLIANJIADEKUAICANFENMIANLE。

ZENMEFAXIANDAOXIAOFEIZHEDEBIANHUA?

中国竞彩网 CHIHUANTAOTANDAOZIJIYOUYIGEXIGUAN:SHICHANGHUIBAZIJIDANGZUOPUTONGXIAOFEIZHE,HUANWEISIKAO:WOQUWAIBIANCHIFAN,KENDINGGENGYUANYIQUNEIZHONGXIANZUOSHIWU、CHANGJINGTIYANHAODECANTING。

中国竞彩网 TADEHUANWEISIKAOYEDAIBIAOLEHENDUOXIAOFEIZHEDETAIDU:FANGBIANKUAIJIE、JIAGEBUZAISHIXUANZEDEJUEDUIBIAOZHUN,YINGYANGKOUWEI、HUANJINGYEYUFABEIZHONGSHI。

中国竞彩网 ZHEIYIDIANCONGGELEIDIAOYANSHUJUBAOGAOZHONGYENENGTIXIAN。《MEITUANDIANPING2018NIANDUDAZHONGSHENGHUOXIAOFEIQUSHIBAOGAO》ZHONGJIUDIANCHUYANGSHENGLEIMEISHISOUSUOLIANGTONGBIZENGZHANG345%,TIANRANWUGONGHAISHIPINZENGFU104%。

中国竞彩网 XISHENGBUFENKOUWEIHEYINGYANGHUANQUSHIJIAN,ZHEISHICENGJINGHENDUOCANYINRENDEZUOFA。DANZHEIZHONGZUOFAZHENGZHUJIANBEIBIANHUADEXIAOFEIZHESUOPAOQI。

ERQIE,KUAICANHAIMIANLINLAIZIQITAYETAIDEYALI。

GAORONGZIBENFUZONGCAIZUOAISIRENWEI,ZHENGCANDESHANGCANSUDUYEZAIJIAKUAI,ZHEIDUIZHONGSHIKUAICANZAOCHENGLEJINGZHENGYALI。“CHUANTONGZHONGSHIKUAICANDEGUANJIANSHIZHUIQIUKUAI,XISHENGDIAOTIYANGANZHIXIA,MINGXIANZAIJINGZHENGZHONGCHUYUGANGADIWEI。LUNKUAI,BEIWAIMAIQIANGKEHU;LUNTIYAN,BEIZHENGCANQIANGKEHU。”

中国竞彩网 SUOYICHIHUANTAOCAIYOUZHEIYANGDEWEIJI:“JINTIANRUGUOWOMENHAISHIYONGLIAOBAO,RENGRANYONGZHONGYANGGONGCHANGCHUDEDONGXI,ZHUJIANHUIBEIXIAOFEIZHEPAOQI”。

中国竞彩网 YUSHI,FANGQISHIYONGXIGUANDELIAOLIBAO,XUANZEXIANCHANGAOTANG,CHENGWEIYUNWEIGUANDEXUANZE。

中国竞彩网 XIAOMANSHOUGONGFENPAOQILIUSHUIXIANSHENGCHANDEJIDAMIFEN,YONGSHANGHAOJINGMI,ZAIMENDIANXIANMO、XIANZHENGFEN。

ZHEIXIEDONGZUOKANSIBENZHUO,DIXIAOLV,QUEMANZULEDANGXIAXIAOFEIZHEDUIYOUZHISHICAI、YUANSHENGTAIJIANKANGCHANPINDEXUQIU。

如何设计“慢”的价值感知?

中国竞彩网 SHICHANGGAIBIAN,ZHANLVEJIBIAN。YANJIULEZHEIJIJIAKUAICANCHENGGONGBIAN“MAN”DECANQIHOU,XIAOXINFAXIANTAMENDOUYOUYIGEGUANJIANCI——CHANGJINGGAN。

XIANCHANGZHIZUODEHUAMIANCIJIGUKEDESHIJUE,HUOQINGXIANGMIFENHUONONGXIANGJITANGDEWEIDAOCIJIXIUJUE,REHUHUDENONGTANGTISHENGKONGJIANWENDUHESHIDUCIJIGUKEDECHUJUE,DAFENBANSUIDEKOUHAOCIJIGUKETINGJUE……DUOZHONGGANGUANDECIJIXIA,CANTINGZUIQIANGDEXIAOSHOUXINHAOCONGZHEILICHENGGONGFASHE,GUKEQINGXIGANSHOUDAOZHEIJIADIANYONGDEJIUSHIXINXIANHAOLIAO。

中国竞彩网 KANSIWUYIDEDONGZUOQISHIDOUSHISHEJICHULAIDEKESHIJUEHUAJIAZHIGANZHI,JIRANGGUKEGANSHOUDAONIDECHANPINJIAZHI。

中国竞彩网 NEIRUHEQIAOMIAOSHEJIJIAZHIGANZHILI?XIAOXINYANJIULEDUOGEPINPAIHOU,ZONGJIELEYIXIAJIDIANJINGYANJIGEWEIZUOWEICANKAO:

1TILIANPINPAILIANGDIAN,DACHUCHAYIHUA

ZHENGRUZHEXUEDEJIBENMINGTI“WOSHISHEI,CONGNAERLAI,JIANGDAONAERQU”YIYANG,CANYINLAOBANSHOUXIANDEGAOQINGCHUZIJIPINPAIDEZUIDAYOUSHI、TESESHISHENME?RUHEGENSHIMIANSHANGDETONGPINLEIPINPAIQUBIEKAILAI?

中国竞彩网 TILIANCHUZUIDALIANGDIANHOU,CAINENGKAISHIHOUXUDEDAZAO。

中国竞彩网 BIRUCHENGDOUMEISHIMINGPIANGANSHIJIFEICHANGFEN,LAOBANGANLEGENXIAOXINFENXIANGLEZIJITILIANPINPAILIANGDIANDESIKAOGUOCHENG:“CHENGDOUDEFEICHANGFEN,ZUIDADETEDIANSHIXIANFEN。NEIMEWOMENJIUSIKAOGANHEXIANDEZHUANGTAIQUBIESHISHENME。CONGZHIZUOJIAODUYIJIKEHUNENGGANSHOUDAODECHENGDU,XIANCHANGSHOUDAZUINENGTIXIAN‘XIANFEN’DETEDIAN。”

ERGANSHIJIDEsloganYESHUNSHIERCHU——“SANDAICHUANCHENGSHOUDAHONGSHUXIANFEN”。

2CHANGJINGBIAOXIAN:BUJING、SHENGLEHERENYUANDEWANMEIPEIHE

中国竞彩网 ZUOHAOCHANPINSHICANTINGJINGYINGDEGENBEN,DANYEXUYAOQINGXIDICHUANDIJIGUKE,BUJINJINSHIslogan、HANKOUHAOJIUNENGSHIXIANDE。

SUOYI,YICICHENGGONGDECHANGJINGTIYANFUWUJIUXIANGYICHANGWANMEIXIJUDEDAZAO,XUYAO“BUJING、PEILEHEYUANGONG”DEQUANQINGTOURU。

中国竞彩网 BUJING : HUOKAIFANGSHICHUFANGHUOZAIMENKOUSHEZHITOUMINGZHUANCHANGKONGJIAN。MUDESHIRANGGUKEDIYIYANJIUBEIXIYIN,RUGUONENGYINFAGUKEZHENGXIANGPAIZHAOJIUGENGHAOLE。WEILEGENGHAOCHUANDITESE,LAOBANKEYIYOUXIE“XIAOXINJI”。BIRUYUNWEIGUANXINDIANDEDAGUJITANGGUO,YOUDINGZHIDEWANGZHUANGGEBANBEIZHUANGZHIZAIDAGUODEZHONGSHANGCENG。DAGU、LAOMUJIDENGHAOLIAOJIUZAIGEBANSHANGCENG,NENGYINYUEBEIGUKEKANDAO。

ZHEIJIUSHI“ZUOHAOCHANPIN,YEYAORANGGUKEKANDAO”。

中国竞彩网 PEILE: GENJUPINPAITESE,ZIXINGDINGZHIBEIJINGLE。BIRUGANSHIJIDEYUANGONGZAISHOUGONGDAFENSHIYOUBANSUIDAFENHAOZI,ZHEISHISICHUANDANGDILAODONGRENMINDELAOZUOTESE。HANZHEHAOZI,YUANGONGGANHUOYOUJINGER,HAINENGXIANGGUKECHUANDICHANPINNEIHAN。

YUANGONG: ZHEILIDEYUANGONGKENENGSHICANTINGZUIHAODEDAIYANREN。YAOMESHICHANPINHEXINZHIZUOYUANGONG,YAOMESHIDONGCHANPINDE。XIAONVDANGJIAXIANCHAOSHIFUQUANDOUSHIJIUDIANCHULAIDEDACHU,CHAOZHIJIBENGONGSHANGJIA。SHULIANDEFANCHAO、YOULIDEBEIWANCHUANDIJIGUKEDESHIZHUANYE。

3XIAOLVHECHENGBENRENGRANSHIGUANJIAN

XIAOFEIZHESHIXIHUANLE,DANSHIHENDUOLAOBANRENGXINCUNYIWEN:CONGGUOQUZAIZHONGYANGGONGCHANGSHENGCHANLIAOLIBAOPEISONGDAOMENDIAN,GAIWEIXIANCHANGAOZHI,RUHEQUEBAOGAOXIAO?BIJING,XIAOLVSHIKUAICANDEGUANJIAN,BIAOZHUNHUA、KUAIFUZHI、KUAIFAZHANSHIRUJINDEZHULIU。

LIRUYUNWEIGUANZAICHUANGXINZHONG,SHIBAKEBIAOZHUNHUADEBUFENZUOZU,MANZUKUAICANDE“KUAI”,ERBAKETIYANDEZAIXIANCHANGZUOZU,DAZAOYUANSHENGTAI。

1)YONGXIANDAIGONGJUTISHENGHOUCHUXIAOLV。 GENJUHOUCHUDESHIJIQINGKUANG,HECHANGJIADINGZHISHENGCHANSHEBEI,BINGQIESUOYOUDESHENGCHANSHEBEIDOUSHISUOXIAOBAN。JIJIEYUEKONGJIAN,YOUNENGMANZUTESHUXUQIU。

中国竞彩网 2)YOUHUAGONGZUOLIUCHENG。 YUNWEIGUANXUANZE“MAN”XIALAI,DANBUSHISUOYOUGONGZUODOUTUIDAODAOGENGHUOZHONGDECAOMANGJIEDUAN。CHANPINQIANQIJIAGONGHAISHIBIAOZHUNHUAZHIZUO,ZHIYOUGUANJIANKEZHANSHIDELIUCHENGYONGCHUANTONGFANGSHICAOZUO。BIRUKAOCHUANQIANQIJINGGUOBIAOZHUNHUAAZHIHOU,ZAIWEIBOLUJIAREDAOJIUCHENGSHU,ZUIHOUDAOCHUANTONGKAOJIASHANGXIANCHANGKAOZHI。RUCI,JIBUYINGXIANGCHUCANXIAOLV,YOUJIGUKEHAODETIYAN。

中国竞彩网 “ZHEIGEGUOCHENGSHIMANTONGKUDE,KEYISHUOSHIZHIANSHIKE。WOMENCONG2018NIANDAOXIANZAIXINKAILEJIN30JIADIAN,TOULE3000WAN,CAIMODAOXIANZAIDEMOSHI。”CHIHUANTAOSHUO。

结语

中国竞彩网 XIANCHAO、XIANZUO、XIANAO,“XIANCHANGGAN”SHIZHEIXIECANYINRENZAIHAIYUANMEISHIBENLAIDEYANGZI,CHUANDIJIAZHIGAN,CONGERSHIXIANPINPAIYIJIA。

中国竞彩网 DANWOMENYAOZHUYIDESHI,BIAN“MAN”DEBENZHISHIDUIXIAOFEIZHETIYANSHENGJIDEMANZU。BUGUANPINPAIGUIMODAXIAO,SHILIANSUOHAISHIDANDIAN,DOUXUYAOBUDUANTISHENGXIAOFEIZHETIYAN,CONGERSHIXIANPINPAIDEZHENGXIANGSHENGZHANG。

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