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用这3招,15块的菜品卖出30块的价值,顾客排队买!

发布时间 :2019-07-29 15:39     发布作者 :adminwx 点击 :

WENSHUKAMEN ZHENGYU

LIANGGEBAOZI,TAOYUANJUANCUNMAI26YUAN,GUKEPAIDUILIANGGEXIAOSHIYEYAOMAI;

中国竞彩网 YIPIANMOCHAQIANCENGDANGAO,Lady MMAI75YUAN,PAIDUIRENTAIDUOBEIJIAOTING;

XICHA、LELECHAMAIXIGUACHAYIN,HAIMAI20DUO/BEI,GUKEHAIPAIDUIRUZHANGLONG;

……

ER,NIJIADECANTINGZONGYOUGUKEJIAOGUI,ZHEISHIWEISHA?

中国竞彩网 XIGUA,SHISHENGXIADEBIAOPEISHUIGUO。XICHA、LELECHABATAZUODAOCHAYINLI,JIAZHIGANZHEIMERUO,HAINENGXIYINCHENGQIANGUKEQUCHANGXIAN,GUIGENJIEDI,HAISHIYINWEIGUKEJUEDEZHI。NEIME,TAMENSHIRUHEFUYUCHANPINGENGDUOJIAZHIGANDENI?

中国竞彩网 XIAMIANCANYINRENYIQILAIXUEXUEZHEIJIGEJIQIAOBA!

 

1

喜茶乐乐茶卖西瓜,一杯20+

中国竞彩网 RUXIAYILAI,YOULIANGKUANCHANPINDEJIAGEFANCHA,LINGWOGEWAIGUANZHU:

中国竞彩网 YISHIXICHA、LELECHATUICHUDEXIGUACHANPIN,SHANGCENGNAIGAI,XIACENGSHICHAHEXIGUAROU,FENBIESHOUJIA25HE22YUAN/BEI。

XICHADUOROUGUAGUA,TUPIANLAIZIHEYTEAXICHA

CHANGLILAIJIANG,XIGUAHENYINGJI,HENSHIHUI,PENGBANGECHIDAOCHENGSHIXIAJIBIXUYAOYOUDEMEIHAOSHIGUANG。DANYAOJIANGQIFANGZAIYINPINLI,WENTIJIUTUXIANCHULAILE——JIAZHIGANTAIDI。

BUDAOYIKUAIQIANYIJIN,YIBEIYINPINLINENGYONGDUOSHAO,XIAOFEIZHEXINZHIDUMING。QUEYAOMAIDAO20+YIBEI,“BUHUASUANBUHUASUAN”。

DI2GESHIWANGHONGXUEGAOPINPAIZHONGXUEGAO,DANGECHANPINDESHOUJIADADOUZAI20YUANZUOYOU。

中国竞彩网 ZHEIYANGDEDINGJIAXIA,QIZAI2018NIANSHUANGSHIYI,MAIBAOLEYIKUANJIAO“EGUADUOERFENZUAN”DEXUEGAO——66YUANYIZHI,15XIAOSHIMAIGUANG2WANZHI。

66YUAN/ZHIDEEGUADUOERFENZUANXUEGAO

ZHEIGECHENGLIYU2018NIAN3YUEDEXUEGAOPINPAI,BADAJIAYINXIANGZHONGDEDIJIACHANPINMAICHULEGAOJIA,HAIZAIDANGNIAN7YUEHUODERONGZI。

NEIME,WEISHENMEXICHA、LELECHAGANSHANGXIGUACHANPIN?ZHONGXUEGAOKEYIBAYIZHIXUEGAOMAIDAO20YUANDEJIAGE?RUHEBAYIKUANMEIYOUJIAZHIGANDECHANPINMAICHUGEGAOJIA?WOZONGJIECHUJIDIANSILU。

 

2

如何把一杯产品“包装”出价值感?

中国竞彩网 SHUOBAILE,JIAZHIGAN、GAOJIJIUSHIYAOHUI“BAOZHUANG”,YAOCHAOGUOXIAOFEIZHEYUQI。

1、告诉消费者,你卖的“便宜货”不低端

中国竞彩网 YONGYUANLIAOBIAOXIAN“HAO”

中国竞彩网 CONGZHONGXUEGAODEGUANFANGQIJIANDIANKEYIKANDAO,MUQIANDECHANPINKOUWEIYOUSIRONGKEKE、LAOSHUBEIMOCHA、QINGNIURU、NIANGHONGTIJISHOUZHUMOLI、JIANAHEIJINDENGDUOZHONGKOUWEI,MINGZILIZIDAISHEHUAGAN。

ZAICHANPINYUANLIAOSHANG,ZHONGXUEGAOZHUDALINGTIANJIA、DITANG、DIZHIFANG,WEIDAOBUHUITAITIANNI。TONGYANG,XINCHAYINJIANGYIBEICHANPINMAIDAO20KUAIYISHANG,YEDOUHUIZAIBATAISHANGBAIFANGYONGLEXXPINPAIDENIUNAI、CHAYELAIZITAIWANDENGDENGGAINIAN。

ZAICIZHIQIAN,NAIXUEHAIMAIGUO32YUAN/BEIDEBAQIHUANGJINQIYIGUO、33YUANDEBAQICHELIZI、58YUAN/BEIDEBAQILIANGJINSHANZHUHE48YUAN/BEIDEBAQILIULIANWANG、88YUAN/BEIDEBAQIMAOSHANWANG。HUANGJINQIYIGUO、MAOSHANWANGLIULIANDOUSHISHUIGUOLIDE“GAODUANHUO”。

CHELIZIDENGSHUIGUOBENSHENJIUJIRENYIGAODUANGAN,TUPIANLAIZI@NAIXUEDECHANayuki

中国竞彩网 LELECHA、YOUCHATUICHUDEXIGUACHANPIN,XUANYONGDESHIPINZHIHAODEQILINGUA,CHANGCHIGUADEQUNZHONGYIXIANENGgetDAOJIAZHIGAN——YONGYUANLIAOBIAOXIAN“HAO”,RANGXIAOFEIZHEJUEDEZHI。

中国竞彩网 CHUPINYANGEBAKONG,DUIDEQIJIAGE

中国竞彩网 ZAICHUPINFANGMIAN,TAOYUANJUANCUNSHIYOUZIJIDEKEQIUDE。YIZUIJIANDANDEDOUJIANGWEILI,TAOYUANJUANCUNWEILECHENGXIANZUIJUGUZAOWEIDEWEIJUETIYAN,YONGZUICHUANTONGDEGUFASHICAIYANMOTIANRANHUANGDOU,ZAIPEIYIJUANCUNDUTEDEJIANGZHAFENLIFA,CUSHIYUANJIANGHEJIANGZHAZUODAO99.9%DEWANMEIFENLI。

中国竞彩网 (JIANDANDECHANPINBUJIANDAN)

ZUIHOUJINGGUOZUZUYIXIAOSHI,WENDUKONGZHIZAI90-95℃,GUFAZHUJIANGDEJIAGONG,CAINENGCHENGXIANXINIRUNHUADEDOUJIANGKOUGANDU。CONGDUICHUPINDEYANGEBAKONGLAIKAN,ZHEIYANGDEDOUJIANGZUYIPEIDESHANGTAJICHUDEJIAGE。

2、用包装凸显高级感,顾客一眼能看到,贵的产品附加值很高

HAOYUANLIAOSHINEIHAN,FANFUQIANGDIAOXUYAOJIEZHUDALIANGDECHUANBOQUDAO、HAOFEIJINGLI。GENGZHIJIEDEFANGSHI,JIUSHI“ZUOCHULAI”。

中国竞彩网 NAIXUEDECHALIANGKUANLIULIANYINPINDEBEIZIBAOZHUANGSHANG,DOUPEILEYIGEXIAOHUANGGUAN。XICHADEDUOROUGUAGUALI,JIARULUHUILI、CUIBOBO,LELECHADEXIGUALAOLAOLIYOUGANLU,ZENGJIAJUJIAOGAN,ZHEISHIJIAZHITIXIAN。

YUANLIAOHEWAIZAIDEBAOZHUANGTIXIANJIAZHIGAN

700ccDEJINJIENINGMENGCHANPIN,ZHUANMENBUGUOLVNINGMENGZI。CHUANGSHIRENWANGGUANHUAIJIESHAO,JIUSHIWEILERANGGUKEGANSHOUDAO“ZHENCAISHILIAO”。

CHAYANYUESEDENAICHACHANPIN,XIACENGNAICHADELIANGBUZU500ml,BIZHENGCHANGDENAICHARONGLIANGYAOSHAO。DANSHANGCENGDOUSHIYONGNAIYOUHEJIANGUOSUI,YOUCENGCI、YOUFENGFU,ZHIHUIRANGXIAOFEIZHEJUEDEBUGOUHE。

中国竞彩网 NAIYOUHEJIANGUOSUIZENGJIAJIAZHIGANHECENGCIGAN,TUPIANLAIZI@CumulusDD-

CHAYANYUESEZUIXINTUICHUDELIULICHANPIN,SHIQISHAOYOUDESHUIGUOCHA,DINGJIA17YUAN,BIZHAOPAIHAIGUI。

SHANGJIAZHIQIANKAOLIANGLEHENJIU,ZUIZHONGXIANSHICHULECHENGYI:YIBEININGMENGCHALIFANGYIZHENGKEXINQISHININGMENG。JULEJIE,DANGENINGMENGCHENGBENSHI5KUAIQIAN。JISHIXIAOFEIZHEBUZHIDAO,KANDAONINGMENGYEJIUDONGLE。

中国竞彩网 ZHENGKEXINQISHININGMENG,TUPIANLAIZI@CHAYANYUESEGUANFANGWEIBO

中国竞彩网 CHAYANYUESECHUANGSHIRENLVLIANGBIAOSHI“CHAYANYINGZAINALI,YINGZAI15KUAIDEJIAGE30KUAIDEPINZHI,NEIWOMENMAI20KUAISHIBUSHIJIUYAOJIXIAOFEIZHE40KUAIDETIYAN?”

BAXIAOFEIZHERENZHIZHONG5KUAIQIANDEXUEGAOMAIDAO20KUAI,ZHONGXUEGAOYEZAIWAIXINGSHANGZUOGAIBIAN:BAOZHUANGJIANJIEHUA、CHANPINXINGTAIZUOCHENGZHONGGUOYUANSUZHONGDEWAPIAN,DOUSHIWEILETUXIANGAOJIGAN。

WAPIANXINGDEZHONGXUEGAO

ZUILIMIANDEXUEGAOBANGYOUKEJIANGJIEJIEGANZHICHENG,FUHEGUOJIASHIYONGJIBIAOZHUN,YOUYIZHONGQINGDANDEMAIJIEXIANGTIAN。ANQUAN,YESHINENGRANGXIAOFEIZHEFUFEIDEYAOSU。

CANYINQIYELIDEWAIPOJIA,1YUANYIGECHAYEDAN、3YUANYIFENMALADOUFU、HUPOTAOJIANG6YUAN、LANMEISHANYAO12YUAN、CONGHUAROUMEIPAN15YUAN……CHULEDIJIASHISHASHOUJIAN,YEHENSHANZHANGWEIDIJIADAZAOJIAZHIGAN。

ZHUYAOKAOLIANGDAJUEZHAO:HUANJINGHEFUWU。HUALIDIAODENG、TENGBIANMUYI、QINGZHUANQIANG、ZHUANGSHIHUA……ZHEIZHONGYOUZHIDEJIUCANHUANJINGZAIJIASHANGDIANNEI“RENGONG+ZHINENG”DEFUWU,DAZAOCHURANGKEHUTIYANCHAOGUOYUQIDEXIAOGUO。

3、打差异化,让顾客愿意为产品不同的特质买单

中国竞彩网 GUOWAIYOUYIJIAJIAOPanera BreadDEMIANBAODIAN,JIAWEISHANGBIMAIDANGLAOGUIHENDUO,QUENENGJIJINMEIGUOTOP10KUAICAN,KAODEJIUSHICUOWEIJINGZHENG。

中国竞彩网 (BUFENGUOWAIKUAICANPINPAIDINGWEI)

YUMAIDANGLAO、HANBAOWANGXIANGBI,ZOUDESHIJIANKANGLUXIAN,CHANPINQUCHULE150DUOZHONGSHIPINTIANJIAJI,JIANKANGQUSHENG;YUSUBWAYHEChipotleZHEIXIETONGYANGQIANGDIAOJIANKANGDEPINPAIXIANGBI,Panera BreadDEJIAGEHAIYAOGUIYIXIE,DANCISHIYUTAMENPINDESHIGENGGAOJIDEXIAOFEITIYAN,ZHONGLEIGENGQUAN、JIUCANHUANJINGHEFUWUGENGHAO,“BIGE”QUSHENG。

小结:

中国竞彩网 YOURENSHUO,XIAOFEISHENGJIBUSHIBABIANYIHUOMAIGUI,ERSHIMAIDEGENGGAOJI。

ZUOLAOBAN,XIGUANGENJUJIAZHILAIDINGJIAGE:HAOCHANPINCAINENGMAIDEGUIYIDIAN。ERZAIJINGDIANYINGXIAOLILUNZHONG,GUKESHITONGGUOJIAGEKANJIAZHIDE:GUIDEJIUSHIHAODE。

中国竞彩网 ERRUHERANGCHANPINJIAZHIPEIDESHANGJIAGE,HAIBU“AIXIAOFEIZHEMA”,NEIJIUKANGEWEILAOBANBENSHILE!

中国竞彩网 GUANYU“DAZAOYIKUANCHANPINDEJIAZHIGAN”,NIYOUSHENMEGUANDIANHEJIANJIEME?HUANYINGLIUYANFENXIANG!

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