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做了6年餐饮策划,谈谈五一劳动节我不做营销的5大理由!

发布时间 :2019-04-19 23:40     发布作者 :adminwx 点击 :

CANTINGZUOHUODONGXIANGYAOCHENGGONG,SHOUXIANYAOWENZIJIZHEIWUGEWENTI:WEISHENMEZUO、ZUOSHENME、ZUODAOZENYANG、ZENMEZUO、NENGBUNENGBUZUO。

中国竞彩网 “WUYI”XIAOZHANGJIAJIJIANGDAOLAI,QUANMINCHUXING、SHANGPINCHANGXIAO、SHICHANGJINGPEN。GEDACANQIYESHIMOQUANCAZHANGDEZHUNBEIHAOLEXIANGGUANHUODONG,QIDAIJIERIQIJIANYINGLAIYIGEXIRENDETOURUCHANCHUBI。

DANQINGDENGDENG,KANWANBENQIJIEFUYUYOUYINGXIAORILI,XIANGXINNIHUIDUIJIHUAGENGYOUXINXINHUOZHEHUIQUXIAOJIHUA。JIEXIALAIXIAOBIANCONGYINGXIAOCEHUADEJIAODU,LAITANTAN5·1BUZUOYINGXIAOHUODONGDEWUGELIYOU。

1

结果无保障,影响成功的因素太多

中国竞彩网 JIERIQIANGZHANKELIU、WEIXIXINLAOGUKE、ZHANGXIANMENDIANTESE、FENGFUPINPAIXINGXIANG……XIANGXINDAJIAKEYIJICHUWUSHUGEZUOHUODONGMUDE,DANZHEIDOUJIANLIZAIYIGETIAOJIANXIA:NENGGOUCHENGGONG。

中国竞彩网 ERYINGXIAOHUODONGBUCHENGGONGDEYINSUYEYOUHENDUO,ERQIEWANGWANGSHIXIANDOUSHIBEIRENWEISHIHENYOUCHUANGYIDEFANGAN,DANSHICHANGSHANGDECHUANGYIHENDUO,DANHUOBAODECHENGGONGANLIQUESHAOZHIYOUSHAO。WOMENZAIYUELANBAODAO、JIEJIANGELISHITONGCHANGDAISHANGLEGAIZHIMINGPINPAIDEYOUSEYANJING,YEDAOZHIHENDUOCANYINRENHUICHANSHENGYIZHONGRENZHI,YAOMEZIRENMEIBENSHI,YAOMERENWEIZIJIYENENGFUZHICHENGGONG。

中国竞彩网 TOUFANGQUDAO、HUODONGNEIRONG、ZHONGZIYONGHU、HUANJIESHIJIAN、JINGPINQINGKUANGDENGDOUHUICHENGWEICHENGGONGDEYINGXIANGYINSU,ERMEIYOUZHUANYEDEYINGXIAORENCAIDEQINGKUANGXIA,PUTONGCANQIJIANDANDECUXIAOGUANGGAOPEIHEYIXIAJIERIFENGXIANG,YENENGSHOUHUOHENHAODEXIAOGUO,ERBUXUYAOEWAIKAIZHANHUODONG。

2

竞争太激烈,照抄跟风易失去原有优势

WUYIDEJIERIYINGXIAOHUODONGWANGLUOSHANGSUISHOUYISOUBIANYOUDABADEANLIFENGSHANG,HENDUOCANYINRENYEJIECITOULAN,ZHAOCHAOLEBIERENDEHUODONGFANGSHIHEYINGXIAOCELVE。DANJUEDASHURENBINGMEIYOUYINCIHUOLI。

CANYINXINGYEDEJINGZHENGXINGTEDIANFEICHANGMINGXIAN,BINGQIEYANZHONGDESHICHANGBAOHE,ZHEIGEBAOHEBUSHISHUOXIAOFEIZHEXIAOFEINENGLIDEBAOHE,ERSHICANQIGUODUO,ERXIAOFEIZHEDEXUANZEYOUXIAN,DAOZHILEDALIANGCANQIZAIQIANGZHANSHICHANGDETUZHONGSIWANG。

中国竞彩网 SUOYIMANGMUDEGENFENGSHIWUFAPANDINGGAIHUODONGSHIFOUSHIHEZISHENPINLEIDE,DANGRAN,RUGUOCANQIBENSHENBIJIEJIANDECHENGGONGANLIGENGYOUSHILI,NEIMEZUOHAOANLIFENXI,XIUGAICUOWUDENGXINGWEI,TONGYANGYEKEYICAIYONG,DANSHI,NISHIFOUYOUZHEIGESHIJIANNI?

3

没有好团队,为了维护活动又增新开销

中国竞彩网 HUODONGXUYAORENZHIXING、GUKEXUYAORENWEIHU、SHUJUXUYAORENSHISHIFANKUI,MEIYICHANGYINGXIAOHUODONGDECHENGGONGDOULIBUKAIRENYUANDERIYIJIYE,WOMENJINGCHANGYUJIANDEHUODONGMEIYOUDADAOYUQIXIAOGUO,DABUFENWENTISHICHUZINEIBUTUANDUI,ERBUSHIXIAOFEIZHEWENTI。

DANGWOMENZHANZAIQIYEJIAODUSIKAOWENTI,SHEJIHUODONG,CANKAODEDUIXIANGWANGWANGDOUSHIXIAOFEIZHE,RUHERANGXIAOFEIZHEGENGHAODEKANJIAN、CANYU、MAIDAN。DANWANGWANGHULVELERUHERANGTUANDUIZHIXINGQILAIGENGRONGYI、RUHERANGYUANGONGLUOSHIDEZHUDONGXINGGENGGAODENG,WULUNDUOMEHAODEHUODONGFANGAN,LIKAILERENDEZHUDAODOUYOUKENENGDAOZHISHIBAI。

HAIDILAOYUANGONGDEFUWUJIJIXINGGAO,TONGYANG,TADEGONGZIDAIYUYESHIXINGYEDINGJIAN,ERDUOSHAOXIANGYAOXIAOFANGHAIDILAODECANQIYUANYIHUOZUODAOLETONGDENGDEYUANGONGBAOCHOUNI?

4

自身的产品还不过关,留不住顾客

HENDUOGENFENGZUOYINGXIAOHUODONGDECANQIDOUMIANLINZHEYINGSHOUBUHAODEWENTI,YUQIQIDAIYIPAOERHONGBURUCONGYUANTOUZHAOWENTI,RUGUONISHIYIJIADINGWEIGAODUANDEPINPAIQUEYINWEIYINGSHOUBUHAOZUOQILEDAZHE,NEIWOXIANGNIYINGGAIZHONGXINSHENSHIPINPAIDINGWEILE,DAZHEYINLIULAIDEGUKE90%YISHANGBUHUIZAINIZHEILILIUCUNXIALAI,YINWEIPINGRILIGENBENSUOGONGFEISUOQIU。

ZHUANHUALVHELIUCUNLVDIDECANQI,YIKAOYINGXIAOHUODONGYINLIULEZAIDUOGUKEYEZHISHILUGUO,YICHANGHUODONGCHENGBENWUSHANGXIAN,JIEGUOBIANXIANBULEHAIYOUSHENMEYIYI?ZHEIHEMUTONGYUANLISHIYIYANGDE,YONGHUHUIYINWEINIZUIDUANBANDENEIKUAIERLIUSHI,ERBUHUIYINWEIDANGEZHANGCHUERLIUXIA。

5

不了解顾客,对活动效果缺乏自信

YICHANGYINGXIAOHUODONGSHAOBULESHUJUFANKUI,QIYEYIZEFANGCHUDEXUANCHUANTUBEIHOUWANGWANGSHISHUSHIZHANGBEIXUAN。ERDUIYUXIANXIAMENDIANERYAN,WAIMAIPINGTAIDELIUYAN、RICHANGDEFANKUI、GUKEXIAOFEIJILUDENGDOUSHIWOMENSHOUJIDESHUJU,PINGRILIBIANYOUXINDEQUJILU,JIERIJIEDIANXUYAOZUOHUODONGSHICAIHUIYOUYIGEQIANGDADESHUJUKUZUOWEIHUODONGYIJU。

中国竞彩网 ERRUGUOPINGRILIMEIYOUZUOZHEIXIE,TONGYANGDEHUODONGZHUTI,YEXUJIUHUICHUXIANXUANCHUANTUXUANZELEXIAOGUOZUICHADENEIZHANG,YOUHUICAIPINGUKEBUMAIZHANG,MEIYOUJIGUKEXIANGYAODEDENGQINGKUANG。

中国竞彩网 SUOYOUDEYINGXIAOFANGANDOUSHIJIANLIZAIGUKEHECHANPINZHISHANGLAIKAIZHANDE,ZHEISHIYINGXIAODEJICHUXINGGONGZUO,RUGUOMEIYOUZHEIFANGMIANDEJILEIDEHUATONGYANGYEBUJIANYIMAORANKAIZHANWUYIHUODONG。

3个容错率高、成本低的创意营销活动方案

SHUOLEZHEIMEDUO,XIANGXINNIYEYOULEZIJIDEPANDUAN。

中国竞彩网 BENQIYINGXIAORILIYEWEIXIANGYAOKAIZHAN5·1YINGXIAOHUODONGDECANYINRENTIGONGYICHANGRONGCUOLVGAO、DICHENGBENDECHUANGYIYINGXIAOHUODONGFANGANZUOWEICANKAO,YUZHUDAJIAJIERIYINGXIAOCHENGGONG!

YI、HUODONGSIKAO

BUNENGSHIRENRENMANYIBENJIUSHICANYINDEYIZHONGMEILI,YICHANGYINGXIAOHUODONGYEBUKENENGMIANXIANGSUOYOUREN,ZAIDIAOYANZHUNBEIBUZUDEQINGKUANGXIA,WOMENKEYIJIANGHUODONGNEIRONGDE“CHANSHENGZHE”DINGWEIXIAOFEIZHEERBUSHICANQI。

ER、HUODONGNEIRONG

1.DANMU、LIUYANQIANGHUDONGJIAOLIU

RUGUONINZHENGZAISHIYONGJIEFUYUYOUJ1ZHINENGYINGXIAOQIANG,BENCI5·1ZHUTISUCAIZHONG,WOMENGENGXINLEYIZEQUANXINDEHUDONGSUCAI,GUKEKEYITONGGUOFASONGDANMURANGJINJUSHANGQIANG,CANQIZHIXUPAIZHUANRENSOUJIGUKEDEQUWEIDANMUNEIRONG,JIKEZAISUCAIWENBENKUANGNEIJIANG“LAODONGZHE”SUOSHUODEHUATIHUANWEIRU—xxSHUO:“WOLAODONGDEMENGXIANGJIUSHIZAIYEBULAODONG”。

2.JIESHI“WANGZHERONGYAO”PAIWEISAI,ZANRENQI

XINGBAKEBUGANRENDEYIYIXIANGXINDAJIAYEDOUZHIDAO,ERXIWANGDIANNEIDUODIANRENYINGZAOBAOMANFENWEIDECANQI,TONGYANGYEKEYIJIEBENCI5·1DEMINGYIKAIZHANYICHANGYOUQUBINGQIECANYUDUGAODEHUODONG,JIESHIYIXIA“WANGZHERONGYAO”。

WUYIJIERIQIJIAN,KEYIANPAIZAIDIANNEIYINGDEYICHANGWANGZHERONGYAOPAIWEISAISHENGLI,JIKEHUODE5·1YUANCAIPINDIKOUQUAN(GAIJIANGLIKEGENJUZISHENQINGKUANGGAIBIAN),CHUSHIJIFUWUYUANSHIXUPAIWEIGANGGANGJIESHU20FENZHONGNEI。

3.JILIYUANGONGHUODONG

CHANGDAOLAODONGGUANGRONGERHULVELEZISHENYUANGONGTONGYANGYESHILAODONGZHESHI5·1HUODONGDEDAJI,CANQIZAIZUOHUODONGTONGSHIJIYUXIANGYINGDEYUANGONGJILICAINENGQUEBAOHUODONGDECHENGGONG,BUFANGSHIZHEZAIKAIZHANHUODONGQIANXIANZHENDUINEIBUJINXINGYICIHUODONGJILI。

中国竞彩网 “WUYI”JIE4TIANJIAQI,MEIRITONGJIHAOPINGLIANG,JIEHOUZHENDUISHOUHUOHAOPINGZUIDUOYITIANDEZAIZHIYUANGONGBANFALAODONGJIANGZHANGYIJIXIANGYINGJINEDEHONGBAOJIANGLI。(YUANGONGBUBIANDECANQIKEGENJUHAOPINGZUIDUODEYITIANDEHAOPINGSHULIANGJUEDINGXIANGYINGBILIDEJIANGJINCHI)

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